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AIM - THE EUROPEAN

BRANDS ASSOCIATION

AIM is the European Brands Association. It represents brand manufacturers in Europe on key issues which affect their ability to design, distribute and market their brands. AIM’s membership groups some 1800 companies of all sizes through corporate members and national associations in 21 countries.

 

It's forum for responsible sourcing, AIM-PROGRESS, consists of 45 FMCG member companies. Their goal is to 'positively impact peoples lives through our combined leadership of robust responsible sourcing practices throughout our supply chains.'

 

The purpose of this comission was simply to provide an overview of the AIM-PROGRESS task force, its function and goals, and to illustrate how household names come together and share 'pre-competitive' information for the responsible betterment of their supply chains and therefore society. In addition to this film, 1-2 minute 'vignettes' were produced to highlight specific activity in key work areas.​

AIM-PROGRESS: Program For Responsible Sourcing
Mutual Recognition
Agriculture
Business Integrity
Supplier Capability Building
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